McCarthy, E. Jerome (Edmund Jerome) <br/><br/>
Basic marketing: a managerial approach 

 - 7th ed. 
 - Homewood, IL :  Irwin  1981 
 - xix, 762p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0256025339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mac