TY  - BOOK
AU  - McCarthy, E. Jerome (Edmund Jerome)
AU  - Brogowicz, Andrew A
TI  - Basic marketing: a managerial approach
SN  - 0256025339
AV  - HF 5415.13 Mac 
PY  - 1981///
CY  - Homewood, IL
PB  - Irwin
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
N1  - Bibliography
ER  -