Churchill, Gilbert A <br/><br/>
Basic marketing research. (2nd ed.) 

 - 2nd ed. 
 - Fort Worth :  Dryden Press  1992 
 - xxi, 837p. : ill. 
<br/><br/> One 'statistics command summary' chart inserted. 
<br/><br/><label>ISBN: </label>0030540178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Chu