TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Basic marketing research. (2nd ed.)
SN  - 0030540178
AV  - HF 5415.2 Chu 
PY  - 1992///
CY  - Fort Worth
PB  - Dryden Press
KW  - MARKETING RESEARCH
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - One 'statistics command summary' chart inserted
ER  -