Burns, Alvin C <br/><br/>
Basic marketing research: using Microsoft excel data analysis. (2nd ed.) 
Alvin C. Burns; Ronald F. Bush 
 - 2nd ed. 
 - Upper Saddle River, N. J.:  Pearson Education, Inc  2008 
 - xxix, 510p.: ill. 
<br/><br/><label>ISBN: </label>0131354213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MICROSOFT EXCEL (COMPUTER FILE)<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Bur