TY  - BOOK
AU  - Burns, Alvin C
AU  - Bush, Ronald F
TI  - Basic marketing research: using Microsoft excel data analysis. (2nd ed.)
SN  - 0131354213
AV  - HF 5415.2 Bur 
PY  - 2008///
CY  - Upper Saddle River, N. J.
PB  - Pearson Education, Inc
KW  - MARKETING RESEARCH
KW  - MICROSOFT EXCEL (COMPUTER FILE)
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -