Joachimsthaler, Erich <br/><br/>
Brand leadership 

 - London  Simon & Schuster  2002 
 - xii , 351 : ill. 
<br/><br/><label>ISBN: </label>074320767X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>BRAND NAME PRODUCTS--UNITED STATES--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 69.B7 Aak.