TY  - BOOK
AU  - Joachimsthaler, Erich
AU  - Aaker, David A
TI  - Brand leadership
SN  - 074320767X
AV  - HD 69.B7 Aak. 
PY  - 2002///
CY  - London
PB  - Simon & Schuster
KW  - MANAGEMENT
KW  - BRAND NAME PRODUCTS--UNITED STATES--MANAGEMENT
ER  -