TY - BOOK AU - Hall, Richard TI - Brilliant Marketing: what the best marketers know, do and say SN - 9780273721239 AV - HF 5414 Hal PY - 2009/// CY - Harlow PB - Pearson Education, Inc KW - SUCCESS--PSYCHOLOGICAL ASPECTS KW - MARKETING--MANAGEMENT--CASE STUDIES KW - SUCCESS IN BUSINESS ER -