TY  - BOOK
AU  - Eckles, Robert W
TI  - Business marketing management
SN  - 0131053965
AV  - HF 5415.13 Eck 
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - FT Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - INDUSTRIAL MARKETING--MANAGEMENT
ER  -