Cases in marketing 
Edited by Larsen, Hanne Hartvig 
 - London:  SAGE Publications  1997 
 - xi, 205p.: ill. 
 - European Management Series .
<br/><br/><label>ISBN: </label>0761955704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--DECISION MAKING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Cas