Mapala, Wezzy

The challenge of quality: factors influencing the marketability of poor quality goods and services in major towns of the Copperbelt province of Zambia by Wezzy Mapala - Kitwe: Copperbelt University 2010 - xix, 123p.: ill.


POOR QUALITY GOODS AND SERVICES -- COPPERBELT -- ZAMBIA
GOODS AND SERVICES -- QUALITY -- COPPERBELT -- ZAMBIA

THESIS/MBA