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  <titleInfo>
    <title>Churchill/Ford/Walker's sales force management. (10th ed.)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Marshall, Greg W</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Johnston, Mark W</namePart>
  </name>
  <name type="personal">
    <namePart>Churchill, Gilbert A</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Irwin/McGraw-Hill</publisher>
    <dateIssued>2011</dateIssued>
    <edition>10th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xvi, 480p.: ill.</extent>
  </physicalDescription>
  <subject authority="lcsh">
    <topic>MARKETING--MANAGEMENT--CASE STUDIES</topic>
  </subject>
  <subject>
    <topic>SALES MANAGEMENT</topic>
  </subject>
  <classification authority="lcc">HF 5438.4 Chu</classification>
  <identifier type="isbn">9780071220910</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">100727</recordCreationDate>
  </recordInfo>
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