TY  - BOOK
AU  - Kunda, Ingrid
TI  - A comparative study of the marketing strategies of Zambia's established daily newspapers
AV  - THESIS/MBA 
PY  - 2012///
CY  - Kitwe
PB  - Copperbelt University, School of Business, Department of Postgraduate studies
KW  - MARKETING--NEWSPAPERS--ZAMBIA
KW  - DAILY NEWSPAPERS--ZAMBIA
N1  - Bibliography
ER  -