TY  - BOOK
AU  - Thomas, Philip R
AU  - Martin, Kenneth R., 1938-
TI  - Competitiveness through total cycle time : an overview for CEOs
SN  - 0070642737
AV  - HF 5415.155 Tho 
PY  - 1990///
CY  - New York
PB  - McGraw-Hill
KW  - COMPETITION
KW  - PRODUCT LIFE CYCLE
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - PRODUCT MANAGEMENT
ER  -