TY  - BOOK
AU  - Wilkie, William L
TI  - Consumer behavior. (3rd ed.)
SN  - 0471599492
AV  - HF 5415.3 Wil 
PY  - 1994///
CY  - New York
PB  - John Wiley and Sons
KW  - CONSUMER BEHAVIOUR--UNITED STATES
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -