00335nam a2200121 a 4500008004100000050001800041100002000059245002300079246004700102260004000149300001500189350000900204120416s1979    ||||||||||||||||| ||    u  aHF 5415.3 Zal  aZaltman, Gerald10aConsumer behaviour  abasic findings and management implications  aNew YorkbJohn Wiley and Sonsc1979  axiv, 567p.  a0.00