00343nam a2200133 a 4500008004100000050001500041100001800056245002300074246002800097260003000125300002200155350000900177650002300186120416s1974    ||||||||||||||||| ||    u  aHB 801 Mar  aMarkin, Rom J10aConsumer behaviour  aa cognitive orientation  aNew YorkbMacmillanc1974  axii, 576p. : ill.  a0.00  aCONSUMER BEHAVIOUR