TY  - BOOK
AU  - Maclaran, Pauline
AU  - Parsons, Elizabeth
TI  - Contemporary issues in marketing and consumer behaviour
SN  - 9780750687393
AV  - HF 5415.5 Par 
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - CONSUMER BEHAVIOUR
ER  -