TY  - BOOK
AU  - Boone, Louis E
AU  - Kurtz, David L
TI  - Contemporary marketing.-- 11th ed
SN  - 0324192150
AV  - CD/HF 5415 Boo 
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
N1  - Audio chapter reviews of a text on 4 CD-ROMs. The CDs will work on any audio CD system Contents: Disc one - chapters 1-4; Disc two - chapters 5-10; Disc three - chapters 11-14; Disc four - chapters 15-19
ER  -