TY  - BOOK
AU  - Bly, Robert W
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 0805011943
AV  - HF 5825 Bly 
PY  - 1990///
CY  - New York
PB  - Henry Holt & Co
KW  - BUSINESS WRITING
ER  -