TY  - BOOK
AU  - Ali, Moi
ED  - Institute of Marketing
TI  - Copywriting
SN  - 075063510x
AV  - HF 5825 Ali 
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - TEXTBOOKS
KW  - ADVERTISING CAMPAIGNS
ER  -