@book{38866,
	author = {Baskin, Ken, 1947-},
	title = {Corporate DNA},
	publisher = {Butterworth-Heinemann},
	year = {1998},
	address = {Oxford},
	note = {Includes bibliographical references (p. 215-218) and index.},
	url = {http://www.loc.gov/catdir/toc/els032/98005770.html}
}