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  <titleInfo>
    <title>Digital marketing: strategy, implementation and practice. (6th ed.)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Chaffey, Dave</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ellis-Chadwick, Fiona</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Harlow</placeTerm>
    </place>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>2016</dateIssued>
    <edition>6th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xiii, 702 pages: ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Dave Chaffey [and] Fiona Ellis-Chadwick</note>
  <subject>
    <topic>MARKETING MANAGEMENT</topic>
  </subject>
  <subject authority="lcsh">
    <topic>INTERNET MARKETING</topic>
  </subject>
  <subject authority="lcsh">
    <topic>ELECTRONIC COMMERCE</topic>
  </subject>
  <classification authority="lcc">HF 5415.129 Cha</classification>
  <identifier type="isbn">9781292077611</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">161026</recordCreationDate>
  </recordInfo>
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