Urban, Glen L <br/><br/>
Digital marketing strategy: text and cases. 

 - Upper Saddle River, N. J.:  Pearson  2004 
 - xvii, 195p.: ill. 
<br/><br/><label>ISBN: </label>0131831771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>ELECTRONIC COMMERCE--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Urb