TY  - BOOK
AU  - Urban, Glen L
TI  - Digital marketing strategy: text and cases
SN  - 0131831771
AV  - HF 5415.13 Urb 
PY  - 2004///
CY  - Upper Saddle River, N. J.
PB  - Pearson
KW  - MARKETING--MANAGEMENT
KW  - ELECTRONIC COMMERCE--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -