Thomas, Brian <br/><br/>
Direct marketing in practice 
Brian Thomas and Matthew Housden 
 - Amsterdam  Elsevier  2002 
 - vii, 348p.: ill. 
<br/><br/><label>ISBN: </label>0750624280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.126 Tho