TY - BOOK AU - Tembo, Molly TI - The effect of competitive strategic service marketing on institutional performance: a case of commercial banks AV - CBU-PG THESIS/TEM PY - 2016/// CY - Kitwe PB - Copperbelt University KW - BANKING SERVICES KW - BANKING SERVICES--RESEARCH KW - BANKS AND BANKING--ZAMBIA N1 - Includes biblography ER -