TY  - BOOK
AU  - Saker, Jim
AU  - Smith, Gareth
TI  - European casebook on principles of marketing
SN  - 0132276534
SN  - 013227653
AV  - HF 5415.12 Eur 
PY  - 1997///
CY  - London
PB  - Prentice Hall
KW  - MARKETING--EUROPE--CASE STUDIES
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -