00457nam a2200157 a 4500008004100000020001500041050001800056100002300074245003300097260003400130300002200164350000900186490004100195650004000236650002300276120416s1982    ||||||||||||||||| ||    u  a0030562279  aHF 5415.2 Zik  aZikmund, William G10aExploring marketing research  aChicago :bDryden Pressc1982  axxv, 657p. : ill.  a0.00  aThe Dryden Press series in marketing 0aMARKETING--MANAGEMENT--CASE STUDIES 0aMARKETING RESEARCH