TY  - BOOK
AU  - O'Sullivan, Terry, 1957
AU  - Hill, Elizabeth, 1960-
TI  - Foundation marketing
SN  - 0273655329
AV  - HF 5415 HIL 
PY  - 2004///
CY  - Harlow, Essex
PB  - Prentice Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -