Beckman, M. Dale, 1934- <br/><br/>
Foundations of marketing 
 essentials 

 - 3rd ed. 
 - Toronto  Holt, Rinehart & Winston  1986 
 - xv, 508p. : ill. 
<br/><br/><label>ISBN: </label>0039219836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING -- FOUNDATIONS
<br/><br/><label>LC Class. No.: </label>HF 5415 Bec