TY  - BOOK
AU  - Beckman, M. Dale, 1934-
AU  - Kurtz, David L
TI  - Foundations of marketing
SN  - 0039219836
AV  - HF 5415 Bec 
PY  - 1986///
CY  - Toronto
PB  - Holt, Rinehart & Winston
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING -- FOUNDATIONS
ER  -