De Chernatony, Leslie <br/><br/>
From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed. 
Leslie de Chernatony 
 - 2nd ed. 
 - Oxford:  Elsevier Butterworth Heinemann  2006 
 - xviii, 318p.: ill. 
<br/><br/><label>ISBN: </label>9780750667494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT<br/>BUSINESS
<br/><br/><label>LC Class. No.: </label>HF 5415.15 Dec