TY  - BOOK
AU  - De Chernatony, Leslie
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed
SN  - 9780750667494
AV  - HF 5415.15 Dec 
PY  - 2006///
CY  - Oxford
PB  - Elsevier Butterworth Heinemann
KW  - PRODUCT MANAGEMENT
KW  - BUSINESS
ER  -