TY  - BOOK
AU  - Scholes, Kevan
AU  - Whittington Richard
AU  - Johnson, Gerry
TI  - Fundamentals of strategy (2nd ed.)
SN  - 9780273757337
AV  - HD 30.28 Joh 
PY  - 2012///
CY  - Harlow
PB  - Prentice Hall
KW  - BUSINESS PLANNING
KW  - STRATEGIC PLANNING
KW  - BUSINESS PLANNING--CASE STUDIES
KW  - STRATEGIC PLANNING--CASE STUDIES
ER  -