Lee, Kiefer <br/><br/>
Global marketing management: changes, challenges and new strategies 
Kiefer Lee, Steve Carter 
 - Oxford  Oxford University Press  2005 
 - xxxi, 582p.: ill. 
<br/><br/><label>ISBN: </label>0199267529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>STRATEGIC PLANNING<br/>INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 62.4 Lee