TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global marketing management: changes, challenges and new strategies
SN  - 0199267529
AV  - HD 62.4 Lee 
PY  - 2005///
CY  - Oxford
PB  - Oxford University Press
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
KW  - INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
ER  -