Farrell, Carlyle <br/><br/>
Global marketing : practical insights & international analysis 
Carlyle Farrell. 
 - Los Angeles:  SAGE Publications  2015 
 - 347 pages : color illustrations 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing. 
<br/><br/><label>ISBN: </label>9781446252635 1446252647 9781446252642 1446252639 
<br/><br/><label>LCCN: </label>2014946244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>EXPORT MARKETING<br/>Export marketing - Textbooks<br/>Marketing - Textbooks
<br/><br/><label>LC Class. No.: </label>HF 1416 FAR