01615nam a2200325 a 4500 18230619 OSt 20230426102536.0 161101s2015 ||||||||||||||||| || u 2014946244 9781446252635 1446252647 9781446252642 1446252639 CBULIB HF 1416 FAR Farrell, Carlyle Global marketing : practical insights & international analysis Carlyle Farrell. Los Angeles: SAGE Publications 2015 347 pages : color illustrations Includes bibliographical references and index. Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing. MARKETING EXPORT MARKETING Export marketing - Textbooks Marketing - Textbooks http://41.63.3.93:8025/cgi-bin/koha/opac-retrieve-file.pl?id=5be2541cdcb628b5e2f2508a6ae30f2f lcc 002 0 44685 44685 0 0 lcc 0 0 001 001 Main Library Open Access Collection 2022-11-30 0 HF 1416 FAR 747249 2022-11-30 2022-11-30 002