Farrell, Carlyle creator text Los Angeles SAGE Publications 2015 monographic 347 pages : color illustrations Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing. Carlyle Farrell. Includes bibliographical references and index. MARKETING EXPORT MARKETING Export marketing - Textbooks Marketing - Textbooks HF 1416 FAR 9781446252635 1446252647 9781446252642 1446252639 2014946244 http://41.63.3.93:8025/cgi-bin/koha/opac-retrieve-file.pl?id=5be2541cdcb628b5e2f2508a6ae30f2f http://41.63.3.93:8025/cgi-bin/koha/opac-retrieve-file.pl?id=5be2541cdcb628b5e2f2508a6ae30f2f 161101 20230426102536.0 18230619