TY  - BOOK
AU  - Farrell, Carlyle
TI  - Global marketing : practical insights & international analysis
SN  - 9781446252635
AV  - HF 1416 FAR 
PY  - 2015///
CY  - Los Angeles
PB  - SAGE Publications
KW  - MARKETING
KW  - EXPORT MARKETING
KW  - Export marketing - Textbooks
KW  - Marketing - Textbooks
N1  - Includes bibliographical references and index; Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing
UR  - http://41.63.3.93:8025/cgi-bin/koha/opac-retrieve-file.pl?id=5be2541cdcb628b5e2f2508a6ae30f2f
ER  -