Ferber, Robert, 1922- <br/><br/>
Handbook for marketing research 
edited by Robert Feber 
 - New York:  McGraw-Hill  1974 
 - xvii, 1417p. (in various) : ill. 
<br/><br/><label>ISBN: </label>0070204624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING RESEARCH--HANDBOOKS, MANUALS, ETC
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Han