TY  - BOOK
AU  - Ferber, Robert, 1922-
TI  - Handbook for marketing research
SN  - 0070204624
AV  - HF 5415.2 Han 
PY  - 1974///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH--HANDBOOKS, MANUALS, ETC
ER  -