Rao, Vithala R <br/><br/>
Handbook of pricing research in marketing 
edited by Vithala R. Rao 
 - Cheltenham, UK:  Edward Elgar Publishing  2009 
 - xxi, 593p.: ill. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781847202406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>PRICING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5416.5 Han