TY  - BOOK
AU  - Rao, Vithala R
TI  - Handbook of pricing research in marketing
SN  - 9781847202406
AV  - HF 5416.5 Han 
PY  - 2009///
CY  - Cheltenham, UK
PB  - Edward Elgar Publishing
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - PRICING RESEARCH
N1  - Includes Index
ER  -