Morrison, Alison J creator Wearne, Neil text Oxford Butterworth-Heinemann 1996 monographic xvi, 321 p. : ill. HOSPITALITY INDUSTRY--MARKETING MARKETING--MANAGEMENT--CASE STUDIES HF 5415 Wea 0750626887 http://www.loc.gov/catdir/description/els032/96143165.html http://www.loc.gov/catdir/toc/els032/96143165.html http://www.loc.gov/catdir/description/els032/96143165.html http://www.loc.gov/catdir/toc/els032/96143165.html 120416