TY  - BOOK
AU  - Goldzimer, Linda Silverman
TI  - ''I'm first'' your customer's message to you
SN  - 0425125610
AV  - HF 5415 Gol 
PY  - 1989///
CY  - New York
PB  - Berkley Books
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -