TY  - BOOK
AU  - Webster, Frederick
TI  - Industrial marketing strategy
T2  - Ronald series on marketing management
SN  - 0471879584
AV  - HF 5415 Web 
PY  - 1984///
CY  - New York
PB  - John Wiley and Sons
KW  - Industrial marketing
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -