Bettman, James R <br/><br/>
An information processing theory of consumer choice 

 - Reading, [Mass.]  Addison-Wesley  1979 
 - xiv, 402p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMERS--DECISION MAKING<br/>INFORMATION THEORY<br/>INFORMATION PROCESSING
<br/><br/><label>LC Class. No.: </label>HF 5832 Bet